Contact Us
App Store Optimization
Back to Services

App Store Optimization

Boosting Downloads

Overview
Overview

Redefining Digital Excellence

With millions of apps in the stores, getting found is the hardest part. ASO is SEO for apps. We optimize your app's title, keywords, description, and visuals to improve its visibility and conversion rate. We also help manage ratings and reviews to build social proof. Our goal is to drive organic downloads and lower your user acquisition costs.

What's Included

Comprehensive Service Suite

We don't just deliver a product; we provide a complete ecosystem of services to ensure long-term success.

01

Keyword Optimization (KWO)

We research high-volume, low-competition keywords and strategically place them in your app title, subtitle, and keyword field to maximize search visibility.

02

Conversion Rate Optimization (CRO)

Visibility is nothing without installs. We design high-converting screenshots, feature graphics, and video previews that convince users to hit 'Get'.

03

Ratings & Reviews Management

Social proof drives downloads. We implement strategies to encourage positive reviews and manage responses to user feedback to improve your overall rating.

04

Localization

Go global. We adapt your app store listing for different languages and cultures, multiplying your potential user base across international markets.

Benefits

The Value We Deliver

Tangible impact for your business.

More Downloads

Increase organic installs.

Lower CPI

Reduce ad spend per user.

Better Visibility

Rank in category charts.

Higher Conversion

Turn visitors into users.

Why Choose Us?

The Technality Difference

01

Dual Store Expertise

We understand the unique algorithms of both the Apple App Store and Google Play Store, optimizing effectively for each.

02

Creative & Analytical

We blend data science with creative design, ensuring your listing is both algorithm-friendly and human-compelling.

03

Full Funnel Focus

We don't just look at impressions; we optimize for the entire funnel aimed at lowering your Cost Per Install (CPI) and increasing retention.

04

Continuous Iteration

ASO is never 'done'. We constantly monitor rankings and A/B test assets to ensure you stay ahead of competitors.

Why Choose Technality
Workflow

How We Work

Our proven process ensures transparency, efficiency, and exceptional results at every step.

01
STEP 01

Analyze

Competitor and keyword research.

02
STEP 02

Optimize

Updating metadata and visuals.

03
STEP 03

Test

Running store experiments.

04
STEP 04

Monitor

Tracking rankings and installs.

POWERFUL TECH STACK

Tools of
the Trade

We use the latest and most robust technologies to ensure your project is future-proof, scalable, and secure.

AppAnnie
AppAnnie
SensorTower
SensorTower
Apple
Apple
Android
Android
Expertise

Industries We Serve

Deep domain expertise across key sectors.

Mobile Gaming

Driving massive install volumes.

Health & Fitness

Standing out in a crowded category.

Finance Apps

Building trust through professional presentation.

Utility Tools

Ranking for specific problem-solution keywords.

Streaming & Entertainment

Maximizing visual appeal.

Common Questions

ASO is for mobile apps in app stores; SEO is for websites in search engines. The principles are similar but the algorithms differ.
Crucial. They are the first thing users see. Optimized screenshots can increase conversion rates by 30%+.
Yes, higher ratings and positive reviews significantly boost your app's visibility and credibility.
Yes, we often combine ASO with Apple Search Ads to maximize visibility.
We recommend updating metadata and visuals every 4-6 weeks to keep up with trends and algorithm changes.

Ready to Transform Your Vision?

Let's collaborate to build something extraordinary. Whether you need a brand overhaul or a high-performance website, we're here to help.

Background